Brewery Profit-Leak Diagnostic
A focused review that identifies where margin is escaping and what to do first.
- Data review and working session
- Loss map and quantified priorities
- Implementation proposal
Independent master brewer • Global beverage expertise
Make the plant perform. Make the product work.
I help breweries and beverage plants reduce cost per hectolitre, recover yield and launch technically robust products—especially in high-adjunct, NOLO, cider, FAB/RTD and resource-constrained operations.
R200m+reported project savings contributed to during the SABMiller career
2 → 13FAB brands supported during portfolio expansion
1.5m hLlarge-scale brewery commissioning experience
3 patentsUVC and waste-beer recovery innovation recognised publicly
Four ways to engage
Start with the smallest paid piece of work that can produce a credible decision. Continue only when the value and next scope are clear.
30-Day Margin Improvement Sprint
Hands-on support for a defined yield, extract, alcohol, energy, raw-material or process-loss problem.
- Baseline and control plan
- Targeted trials and coaching
- Verified actions and value case
Fractional Technical Director
Experienced technical governance without a full-time executive hire.
- Four days per month
- Troubleshooting and priorities
- Innovation and management review
Product or Capability Sprint
Fixed-scope delivery for NPD/NOLO, sensory, high-adjunct brewing, enzymes, CIP, microbiology or operator capability.
- Clear success criteria
- Scale-up and quality controls
- Production-ready outputs
Practical by design
Technical work should move the operating decision. Every engagement has a named outcome, an evidence plan and a commercial boundary.
01
Define the value
Agree the loss, risk, delay or launch decision before doing deep analysis.
02
Work with the plant
Use available data, operators and controlled trials to find a practical answer.
03
Close or continue
Finish with a decision, quantified priorities and a priced next phase—not an open-ended report.
Craig
GroeneveldCIBD Master Brewer • Director, Master Brewer Consulting (Pty) Ltd • Johannesburg, South Africa
GroeneveldCIBD Master Brewer • Director, Master Brewer Consulting (Pty) Ltd • Johannesburg, South Africa
Technical range, commercial focus
From shop floor to scale-up
Craig’s experience spans multinational and independent breweries, consulting, commissioning, sensory science, microbiology, process optimisation, high-adjunct brewing, enzymes, UVC processing and new-product development across beer, cider, FAB/RTD, spirits and alcohol-free concepts.
International work includes assignments across Africa, Europe, Asia and Australia. He is also a CIBD-accredited brewing trainer and co-inventor of the UNISA Waste Beer Recovery process.
Anton Paar’s public customer story describes how Craig uses accurate alcohol, extract, sugar and density measurement to reduce losses and improve production control.
Start with the real problem
Where is margin, quality or product momentum getting stuck?
Send a short description of the plant or product issue, the outcome you need and the decision date. Craig will reply with the most sensible first step.